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Attention Students:
Lecturer Evaluation is due for each course you are enrolled in.

To complete your evaluation:

1. Enter in each of your courses.

2. Click the  Lecturer Evaluation Form.

3. Complete the form and click Submit.

4. Results will not be visible if the forms in all your courses are not answered.

Please ensure all evaluations are submitted by 31 October 2025.

See below pdf for further information.

Dear  User,

Please be advised that the system will be temporarily
unavailable due to a scheduled system upgrade and additional
configuration work from Tuesday 10 February  9AM to Thursday 12 February 2026 4PM.

We apologize for any inconvenience this may cause and appreciate your
patience and cooperation. Should you require further clarification,
please contact the Helpdesk for assistance.


Elearning Team

Marketing is a value-enhancing function that identifies opportunities, develops markets, and builds brands. Consequently, good marketing enables companies to charge price premiums, sustain competitive advantage and maintain long-run profitability. To this end, Technopreneurship 2 (HIT 1201) covers the following topics: understanding consumer and corporate behavior, conducting customer and competitor analysis, developing new products, branding and brand extension, pricing, designing distribution channels, and managing marketing-mix activities.  Therefore, the course introduces students to the essentials of marketing (key concepts, methods of analysis, strategies and tactics) critical to managing profitable customer relationships in today’s dynamic and connected environment.